Friday, 14 March 2014

Rdio Acquires Dhingana Troubled Music Streaming Startup

The Troubled Music streaming Startup Dhingana from India is acquired by Rdio. It was announced that they will shutdown in February this year but now Rdio will own Dhingana, which was the biggest entertainment provider in India with over 1 million songs in 42 languages. The team at Dhingana took a breath with relax when they heard the acquisition and rest their fear hope employment. But companies doesn’t disclosed the terms and condition of the deal. With this acquisition Rdio has plans to launch in India adding more muscle to its global expansion that started last year and the founders Snehal and Swapnil Shinde will join the Rdio and help Rdio to launch in India. Dhingana was highly funded music startup in India and has got $7 million in series B funding last year from Lightspeed Venture Partners, Inventus partners and others.



Swapnil Shinde, Co-Founder of Dhingana “Dhingana, with over 1-million songs in 42 languages and Indian genres has become synonymous with India’s love of music for its millions of users around the world.  We are excited to bring a new experience for millions of Dhingana’s loyal fans, to extend that to all Indian Smartphone users, and join an amazing globally-minded team at Rdio, Our team has built the leading mobile-first music offering for India, and we are happy to join forces with another innovative company to reach an expanded global audience,”


India has big challenges facing both free streaming and pay-for-downloads and with such challenges the privacy of music is clearly going into abyss when illegal sites Songs.pk offering all songs just free of cost, just go to website and download it. Company has starting troubledwith Financial Crisis when T Series refused to renewing the licensing to its songs, which expires 8000 songs from Catalogue. 

No comments:

Post a Comment